Tim Schöndorfer

The BBQ Diamond

Producing the world's first diamond made out of BBQ ashes.

With heimat ad agency, I developed a lottery. The price was a very special BBQ party. And out of the ashes of that party, the world's first, completely real BBQ diamond got pressed.

All this got documented and transformed into a social media campaign and a web series on youtube.


Kaufland Stiftung & Co. KG


Idea, concept and execution of the campaign

The Video Series