I helped a friend to convert his farm into a sustainable craft beer brewery. For this project I developed a complete design suite including logo, brand style, tone of voice, illustrations, packaging, guidance system, advertising and social media content.
Also visit the web shop: koebi.bayern
Concept, Branding, Graphic Design, Packaging Design, UX/UI-Design, Motion Design, Emotional Support Animal
The logo stands out next to other traditional german beer brands on the shopping shelfs with it's modern but friendly style. The clean appearance stands in contrast to the recycled and natural materials like cardboard it's mostly used on.
Every type of beer is represented by an illustrated creature that encapsulates key features of the variant. It's always vage enough for everyone to have a different interpretaion of their meanings.